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The Lighthouse is a full-service fiduciary for integrated, strategic
communications that campaign for clearly defined corporate and marketing
objectives. We are a true agency in the strict sense of the term.
We collaborate with each account -- not as a vendor but as a strategic
partner – to help them discover what they need to become and
do to compete and dominate their niche. Our profit model is performance
based, making us less expensive than vendors.
As
is customary with full-service agencies, we retain limited power
of attorney to represent the best interests of our accounts to vendors,
to media, and to other vital constituencies. There are no potential
conflicts of interest because our accounts’ best interests
are, in fact, our best interests.
The Lighthouse is multidimensional and full-service capable. Most
campaigns need versatility, dimensionality, and depth. Our purview
requires that we be full service in order to diagnose, prescribe,
manage and integrate without prejudice across all areas of the communications
spectrum as our clients' needs dictate. This, however, does not
preclude our working on ad hoc assignments.
Accountable to your bottom line, we promote deep branding to leverage
and protect your communications investment. The branding process
provides a strategic foundation that optimizes opportunities while
minimizing risks.
To enter this full-service harbor of ideas you will need three keys:
The Strategic Key. The Creative Key. The Validation Key. Combined,
they unlock another domain; a fourth dimension that lets you see
into time . . . and beyond.
The Lighthouse is actually a four-dimension compass; a visionary
portal that lets you get a fix on where you are -- discover what
you need to be and do -- to unlock your future. It drives the discussions
and leads the critical thinking processes that define the marketing
decisions, ideas, strategies and concepts that will put you ahead
of the competition even before you've pulled anchor, set sail, and
entered dark water.
Copyright ©2003 The Lighthouse. All rights reserved.
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