The Lighthouse

Service isn't easy to define. It is, however, easy to recognize. Especially when you're not getting it.

We're multidimensional and full-service capable. Our purview requires that we be full service in order to diagnose, prescribe, manage and integrate without prejudice across all areas of the communications spectrum as needed.

We work within all the domains and disciplines – in all the communications arts and sciences -- to research, analyze, diagnose, prescribe, create, produce, place, track, and validate campaigns before we take them to market. Yet, these services in themselves don't convey the level of commitment and accountability we bring to the table.

Here at the Lighthouse "Service" is spelled with a capital "S." By working with each account -- not as a vendor but as a strategic partner – our mission is to help discover what clients need to become and do to compete effectively and dominate their niche. You can't provide this level of objectivity – or "Service" – when the focus is on selling "services."

Accountable to the bottom line, we promote deep branding to leverage and protect the communications investment. The branding process provides a strategic foundation that leverages opportunities and minimizes risks. We often pretest creative platforms and take responsibility for integrating campaign messages and strategies. We also benchmark and track campaigns-in-progress averaging down your front load, making the mid-course adjustments, and managing the campaign for optimum results. Because, whenever a campaign and its agency are held accountable for specific results, nobody cares about "services." The bottom line on "services" is the agency's overall level of commitment and accountability. Its "Service."